Future of Marketing in 2012 and onward – Interview with Julien Smith.
Uncut Marketing Podcast returns for 2012 with an exclusive interview with Julien Smith, the author of Trust Agents and Flinch. In this episode we talk about what’s changed since Trust Agents was first...
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Value of free advice
Washington Post recently performed a social experiment inside of a DC Metro stop where they planted a world famous violinist to play during rush hour to see how many people would actually stop to “hear...
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Rising Barrier of Social Media
As we move further along the adoption curve, from early adopters to early majority and onward to late majority, the business of social media is shifting as well. If you are a marketer, chances are...
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Your Brand. In 3 Tweets.
Did you know you can either earn or lose a customer for life in just three tweets? We make snap decisions all the time. Our brain, in an effort to speed things up and reduce workload, automatically...
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Selling Social Media to the C Suite
Social Media & Business Objectives When it comes to selling Social Media to the CEO or leadership team, most of the confusion and reluctance comes from the lack of understanding of how exactly...
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C Suite vs Social Media ROI
Image by: Alexander Bolotnov This is the second article in the “Social Media in the C Suite” series. For more, check out “Selling Social Media to the C Suite” and the upcoming “Social Media...
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Is Facebook Worth the Effort Anymore?
I’m finding it harder and harder to recommend Facebook as an integral part of the marketing mix for my clients. Yes, they’re almost at a billion users. Yes, they have ridiculous amount of traffic....
View ArticleAre You Ready For a Post-Social World?
I’m not much for status quo. I imagine you aren’t either. Lucky for us, we’re in an industry of constant and unexpected change. I had an opportunity to share some observations about where digital...
View ArticleRe-Starting with Why
Chances are most of you are already aware of Simon Sinek’s monumental piece of work by the name of “Start With Why“. I’ve used his TED talk in classes and presentations over the past couple of years,...
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Pause. Think. Repeat.
It’s hard to keep up with changes in the digital world. It seems that a new social / digital / communications platform is launching every few days, in all sorts of flavours. I recently spoke about the...
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Power of Micro-Communities
In 2006, when Brains on Fire worked with Fiskars on a massive re-ignition of their brand, they found out that most of the people buying Fiskars products were scrapbookers and crafters. They came up...
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Less, But Better
In the 60s, 70s and even today, Braun was a powerhouse of forward design. They made products which were beautiful, easy-to-use, practical and timeless. Many of their products are considered pieces of...
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Make Sense of Gen Y and Improve Hiring With These 5 Social Media Ideas
Yesterday, after leaving the beautiful and sunny San Diego I tried to drown my sorrows in a fresh issue of The Wall Street Journal. Flipping through the pages, I came across an article on Silicon...
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Ultimate Guide To Advanced Target Marketing
Considered a pioneer of marketing, John Wanamaker was a US merchant who famously stated: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.“ That statement still...
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How to Select Your Best Digital Marketing Mix
Are you playing roulette with your marketing dollars? With so many media choices competing for less and less consumer attention, choosing the right marketing channels is pretty much like gambling. To...
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How to build a digital marketing team [infographic]
Learn how to build a modern, digital-centric marketing team that can evolve and grow to meet the changing communications needs of your organization. Meet The Captain, The Steward, The Geek and The...
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